In general terms, marketing ethics refers to the ethical principles that guide the decision-making of marketing professionals. These principles take into account the impact of marketing activities on stakeholders such as consumers, employees, shareh...
A content gap analysis is an evaluation of the content on a website or blog to determine what topics are not being covered, and then create content to fill those gaps. If you've been feeling like your blog content is lacking, or if you're strugg...
In 2022, the sales development rep role will look very different than it does today. To be successful in this new era, sales reps need to learn and develop new skills. Here are 10 skills that every SDR needs to know by then. What does a sales d...
Customer retention rate is a metric that measures the percentage of customers who continue to do business with a company over a period of time. It's important because it's a good indicator of whether your company is sustainable in the long run. ...
If you're a business owner, chances are you've heard of SEO. But what is it, exactly? And why is it so important? SEO, or "search engine optimization," is the process of improving the visibility and ranking of your website in search engine results pa...
Duplicate content is defined as identical or near-identical content that appears on multiple websites. This can be caused by different factors, such as accidentally publishing the same article on multiple sites, plagiarism, or scraping content from o...
Customer acquisition will be more challenging in 2022. First, the pool of potential customers is becoming increasingly saturated. Second, customer attention is becoming increasingly fragmented as people spend more time on social media and other...
In just a few years, digital marketing will look dramatically different. With new technologies and approaches emerging all the time, it can be tough to keep up with the trends that will have the biggest impact. But don't worry – we're here to help....
There's a lot that B2B can learn from B2C when it comes to storytelling. After all, the same basic principles of good storytelling apply no matter what your audience is. But there are some specific things that B2B can take away from the way B2C marke...
Building brand authority with content marketing may sound easy in theory, but in practice, it's not always the case. Your content should be useful for your business and you should create it at a regular pace to keep your audience engaged. Why? ...