Blog

It's All About (The) Bounce Rate

Did you know that if your website is not receiving enough traffic or just isn't performing as well as expected, there is a metric called bounce rate? It is a term you've probably heard before if you're doing any kind of online marketing. But what doe...

Customer journey map: What it is and why do you need one?

A customer journey is the progression of a customer through their life cycle with your company. It can be seen as exploring what we can offer and how we might engage with them, to make the best possible impression and create a point of differentiatio...

Building Brand Awareness: What role does customer support play?

One of the most valuable assets for any business is customer satisfaction. Satisfied customers are more likely to come back and recommend your business than unhappy customers. One way to keep your satisfied customers coming back is by providing excel...

6 Lead Generation Tactics that Work for Startups

How much effort does it take to establish a business and launch a startup initiative? The short answer is, "A lot." We know this from personal experience because we've been there. It takes an immense amount of time, energy and money to build somethin...

5 Reasons Why UX Should Be a Priority for Modern Day Marketers

Have you ever had a bad experience with an app? Maybe it was too hard to find what you were looking for, or maybe the design made it difficult to use on your phone. If this sounds like you, then it's time to put user experience (UX) at the top of you...

Why is customer experience the pulse of every company?

It's no secret that the customer experience is becoming a more important factor for businesses. With so many companies selling similar products, customers are looking for a reason to buy from one company over another. Whether you're a small business ...

Market Positioning: The Rules For Doing It Right

Positioning is one of the crucial components of marketing, both for B2C and B2B. Positioning is a brand's novel method of offering some value to its buyers. Where does a brand sit in the minds and hearts of buyers? These connections that buyers endur...

Know If Your Copy Is Any Good: 5 Questions For Copy Testing

For your happiness, let’s believe you know the nuts and bolts of copywriting (though it’s one of the most difficult tasks). Compose a convincing headline, know your targets, make it catchy, track down your unique selling proposition, keep the cop...

Creating a Compelling Unique Selling Proposition

Have you heard about “The Economist”, a news media channel? A USP of telling stories rather than just sharing news plainly is taking this company to the next level. Their storytelling is what makes them different from others in the market. The ph...

Build a Messaging Strategy that Grabs Your Customer’s attention

A strong messaging strategy guarantees you catch your target group's eye and build excitement in the thing you're selling. However, there's no versatile methodology. It ought to be designed by your market, and buyers research, and upgraded through fe...