Every online marketer wants to get the most out of their content, right, and YouTube is no different. While there are many ways to use your videos, keyword research is an essential tool but it can be challenging.
In this article, we'll teach you how to do Keyword research in YouTube Marketing to find out which words are popular and relevant so that you can create videos that people will watch (and click on).
Keyword research is the first step in any YouTube video marketing strategy. It's a simple process that involves finding keywords related to your business and then analysing them to determine which ones have the most potential for driving traffic and leads.
Use Google's Keyword Planner tool to get an idea of how many people search for specific words on Google every month. This will allow you to determine if there's enough demand for a given topic in your market space and what kind of competition exists around those terms (if any).
Meta descriptions are the section of text that appears below your video's title, and they're essential because they tell Google (and other search engines) what your video is about.
You want to ensure that your meta description contains your keyword in it—in fact, you should have it in there at least once. If you don't have enough room for a call-to-action and a keyword, consider using an alternate phrase like "Learn more" or "Watch this."
It's not just a way to get people interested in what you're selling, but it's also an opportunity for you to use keywords that have been proven effective for other videos in your niche.
In addition to using your main keyword(s), make sure you include any secondary ones, especially if these are related terms or synonyms that people might be searching for when they come across yours on YouTube or elsewhere online. You should also consider including other relevant words like "review" or "guide" if those apply here since those could help draw more clicks from viewers looking specifically for reviews or guides on this topic (and they may even show up higher in search results).
The first thing you need to do is look at the number of results for a given keyword. This will tell you how many people are searching for that term and give you an idea of how competitive it may be.
You also want to look at how many videos appear in those searches. If there are many videos on the first page, then there might not be much room left for yours.
That's why it's important to find keywords that aren't too competitive--you don't want people searching for "cats" but instead finding hundreds of cat videos already uploaded by other YouTubers who have been doing keyword research correctly.
Once you have a list of keywords, the next step is to check each recent result. This will help you determine which keywords are most popular and get an idea of how competitive they are.
The first place to look is Google Trends. Here, you can see what people are searching for over time and compare search patterns between different regions of the world or countries (which can be helpful if you're targeting a specific audience).
Next up is Google Keyword Planner: This tool provides keyword-specific data, including volume estimates and competition levels--a big advantage over other sources! However, it only gives results based on exact matches, so keep that in mind when using this tool.
Finally, there's Google Search Console which offers some basic information about keyword performance but isn't quite as robust as either of our previous options
As a YouTuber, you're not just trying to be the best at what you do you want to be the first. If there's a new trend, then be one of the first people on YouTube to use that technique. If a new way of making videos gets more views, create those videos and get them out before anyone else.
Finding keywords that get you views is finding the right balance between old, worn-out and new ones.
People may say this alot to you that your videos aren’t working because the keywords are old and nobody searches this term anymore.
If this sounds like something that could be happening to your channel (or already has happened), then consider switching up some of the words in your titles and descriptions. Add newer terms that have fewer searches per month but more engagement rate per click (it's complicated).
We hope this article has helped you better understand how to do keyword research for YouTube that gets you views. Remember, it's not just about finding the right keywords or even having good content; it's about making sure people can find your videos when they search for them on Google or other search engines.