Customer acquisition will be more challenging in 2022. First, the pool of potential customers is becoming increasingly saturated. Second, customer attention is becoming increasingly fragmented as people spend more time on social media and other...
In just a few years, digital marketing will look dramatically different. With new technologies and approaches emerging all the time, it can be tough to keep up with the trends that will have the biggest impact. But don't worry – we're here to help....
There's a lot that B2B can learn from B2C when it comes to storytelling. After all, the same basic principles of good storytelling apply no matter what your audience is. But there are some specific things that B2B can take away from the way B2C marke...
Building brand authority with content marketing may sound easy in theory, but in practice, it's not always the case. Your content should be useful for your business and you should create it at a regular pace to keep your audience engaged. Why? ...
Did you know that if your website is not receiving enough traffic or just isn't performing as well as expected, there is a metric called bounce rate? It is a term you've probably heard before if you're doing any kind of online marketing. But what doe...
A customer journey is the progression of a customer through their life cycle with your company. It can be seen as exploring what we can offer and how we might engage with them, to make the best possible impression and create a point of differentiatio...
One of the most valuable assets for any business is customer satisfaction. Satisfied customers are more likely to come back and recommend your business than unhappy customers. One way to keep your satisfied customers coming back is by providing excel...
How much effort does it take to establish a business and launch a startup initiative? The short answer is, "A lot." We know this from personal experience because we've been there. It takes an immense amount of time, energy and money to build somethin...
Have you ever had a bad experience with an app? Maybe it was too hard to find what you were looking for, or maybe the design made it difficult to use on your phone. If this sounds like you, then it's time to put user experience (UX) at the top of you...
It's no secret that the customer experience is becoming a more important factor for businesses. With so many companies selling similar products, customers are looking for a reason to buy from one company over another. Whether you're a small business ...