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How to Do Keyword Research for YouTube that Gets You Views?

Every online marketer wants to get the most out of their content, right, and YouTube is no different. While there are many ways to use your videos, keyword research is an essential tool but it can be challenging. In this article, we'll teach yo...

How to Build a Brand Identity in 5 Steps?

Branding is one of the most important aspects of any business. A good brand identity can help build trust with your customers and make them feel like they know you. To build a successful brand, start by defining your company's personality, values, ...

Understanding Search Intent: A Detailed SEO Guide for 2023

Search intent, also known as user intent, refers to the purpose or goal behind a user's search query. It's why a user types a particular set of words into a search engine and hits "enter". Understanding search intent is crucial for businesses and con...

Semantic SEO: How to use it for better search rankings?

Semantic SEO is a new approach to SEO that aims to help improve your search results. It’s based on how people search for things in Google, as opposed to what people used to search for in the past. To understand how it works, let’s look at some ex...

How and Why To Use Google Business Profiles: A Beginner's Guide

Every year, Google helps over 2 million businesses get found online and drives the biggest increases in traffic. One way to get found is through your business page which can be accessed after you add your business to Google My Business. A lot of peop...

A Guide to Reputation Management

The way we manage our online reputations is rapidly changing. As technology advances, so does the way we interact with each other. With this change comes new ways to protect your personal and business brand. Local businesses need an average of 1...

Discounts for Customers: How to Increase Sales in 2022?

It's no secret that offering customer discounts will lead to higher sales for your business. When you give customers a reason to buy from you instead of someone else, they're more likely to make a purchase. This means that you get more money from eac...

5 Website design principles to follow in 2022

The web is changing. Since the widespread adoption of mobile devices, the way people interact with their devices and search engines has shifted. Users now expect websites to be optimized for quicker load times and easy access to information on whatev...

Writing a “Call-to-Action (CTA)” that converts: 6 easy tips

There is no point in writing a copy that doesn’t give a clear direction to its readers. CTAs help the reader to understand where to go after a certain point in time. It could be anything from urging the audience to download a guide, buying a produ...

Product Marketing in 2022: The Ultimate Guide

Product marketing plays a huge role in the success of any product. Product marketers are responsible for "selling" the product to people. However, product marketing is still a relatively new and malleable discipline--and is likely to change drastical...