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Leveraging Social media to grow your business

Social Media, nowadays, has become an integral part of our lives. The initial idea of connecting people through social media and eliminating the barriers of distance has now been diversified.From school kids to business professionals, almost everyone...

How to start a career in Digital Marketing?

As the digital economy across the globe seems to be growing every year, ‘Digital Marketing’ has become the new black in the job market. The ongoing digital transformation has been largely fueled by the constant flux of mobile and internet users. ...

Exploring the Content Marketing world

‘Content is the King’ is a pretty common buzzword in the digital Marketing landscape and those who understand the real meaning behind the true meaning of this phrase are the real value generators for their clients. The contentmarketinginstitute d...

How to develop a successful referral strategy?

‘Bro trust me this shoe brand is amazing, just go for it and I guarantee you’ll love it.’ ‘I would recommend you buy a Dell laptop over Acer.’ and so on. Confused? No need to be, this is how the referral strategy works. Refe...

How do I start selling online?

We live in a digital age. Smartphones have become our best friends, social media is our new family and online stores have become our favourite shopping place. We are still doing everything that we used to do a few decades back, however, they have jus...

4 Ps of Marketing

Marketing isn’t a new concept. It has been here ever since the first human tried selling his/her goods/ services to others. However, marketing hasn’t always been the way it is today. The tech-boom has influenced every sector and marketing is one ...

What accounting software should I use for bookkeeping?

‘Finance’ is that strong pillar on which every successful business is built upon. Without finances, there isn’t much to struggle for. This makes accounting and financial management core business processes. Every business needs efficient cash fl...

Best Digital Marketing Blogs to follow

If you are an online marketing enthusiast or professional, you surely would have tried searching for the keyword ‘best Digital Marketing blogs’. And as the results pop up, it becomes an uphill grind to select from the best of the best especially ...

How do I secure funding for my business?

‘Capital is king’ for new businesses to get started and move towards growth. Without capital/funding, your business idea will be lost in the crowded marketplace. Almost 94% of new businesses perish due to lack of proper funding channels to keep t...

Why Your Business Need a CRM system?

I remember the time when I started my professional career and Excel sheets were considered as the best tool for recordkeeping and managing client data. Times have changed fast and the technological boom has greatly influenced how we used to build hea...