Every online marketer wants to get the most out of their content, right, and YouTube is no different. While there are many ways to use your videos, keyword research is an essential tool but it can be challenging. In this article, we'll teach yo...
Branding is one of the most important aspects of any business. A good brand identity can help build trust with your customers and make them feel like they know you. To build a successful brand, start by defining your company's personality, values, ...
Search intent, also known as user intent, refers to the purpose or goal behind a user's search query. It's why a user types a particular set of words into a search engine and hits "enter". Understanding search intent is crucial for businesses and con...
Semantic SEO is a new approach to SEO that aims to help improve your search results. It’s based on how people search for things in Google, as opposed to what people used to search for in the past. To understand how it works, let’s look at some ex...
Every year, Google helps over 2 million businesses get found online and drives the biggest increases in traffic. One way to get found is through your business page which can be accessed after you add your business to Google My Business. A lot of peop...
The way we manage our online reputations is rapidly changing. As technology advances, so does the way we interact with each other. With this change comes new ways to protect your personal and business brand. Local businesses need an average of 1...
It's no secret that offering customer discounts will lead to higher sales for your business. When you give customers a reason to buy from you instead of someone else, they're more likely to make a purchase. This means that you get more money from eac...
The web is changing. Since the widespread adoption of mobile devices, the way people interact with their devices and search engines has shifted. Users now expect websites to be optimized for quicker load times and easy access to information on whatev...
There is no point in writing a copy that doesn’t give a clear direction to its readers. CTAs help the reader to understand where to go after a certain point in time. It could be anything from urging the audience to download a guide, buying a produ...
Product marketing plays a huge role in the success of any product. Product marketers are responsible for "selling" the product to people. However, product marketing is still a relatively new and malleable discipline--and is likely to change drastical...