Link building is a huge part of SEO, and it’s something that you need to be aware of if you want your website to rank well in search engines. Link building is the process of getting other websites to link back to your website. This can be done in a...
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each customer brought by the affiliate's own marketing efforts. Affiliate marketing is an ideal way to increase traffic to your s...
Do you feel like your customer engagement strategies could use a boost? Maybe you’re looking for some new ideas to try this year? No problem! We’ve got eight effective customer engagement strategies that will make your business noticed. ...
In a world where people are increasingly distracted and overloaded with information, brands that can create an emotional connection will be the ones that stand out and succeed. To create an emotional connection, brands must focus on storytelling...
In general terms, marketing ethics refers to the ethical principles that guide the decision-making of marketing professionals. These principles take into account the impact of marketing activities on stakeholders such as consumers, employees, shareh...
A content gap analysis is an evaluation of the content on a website or blog to determine what topics are not being covered, and then create content to fill those gaps. If you've been feeling like your blog content is lacking, or if you're strugg...
In 2022, the sales development rep role will look very different than it does today. To be successful in this new era, sales reps need to learn and develop new skills. Here are 10 skills that every SDR needs to know by then. What does a sales d...
Customer retention rate is a metric that measures the percentage of customers who continue to do business with a company over a period of time. It's important because it's a good indicator of whether your company is sustainable in the long run. ...
If you're a business owner, chances are you've heard of SEO. But what is it, exactly? And why is it so important? SEO, or "search engine optimization," is the process of improving the visibility and ranking of your website in search engine results pa...
Duplicate content is defined as identical or near-identical content that appears on multiple websites. This can be caused by different factors, such as accidentally publishing the same article on multiple sites, plagiarism, or scraping content from o...