Product marketing plays a huge role in the success of any product. Product marketers are responsible for "selling" the product to people. However, product marketing is still a relatively new and malleable discipline--and is likely to change drastically over the next 10 years, which makes it more difficult to predict certain aspects of the future of product marketing.
This article explores what we know about product marketing and then extrapolates into what such marketing will look like in 2022.
There are a few key reasons why product marketing is so important.
So what does the future of product marketing look like? Here are a few key trends to keep an eye on:
In the past, businesses have focused on selling products. But in the future, businesses will need to focus on creating a positive customer experience. This means understanding customer needs and desires and then delivering a product that meets those needs.
With the advent of new technology, businesses will be able to collect more data on their customers. This data can then be used to create more personalised marketing messages. Customers will appreciate feeling like they’re being treated as individuals, rather than just another number.
Video is an incredibly powerful marketing tool. It’s engaging, informative, and can be easily shared online. As a result, we expect to see more businesses using video to promote their products in the future.
A study by wyzowl says that Watching a brand’s video has convinced 88% of consumers to buy a product or service.
Augmented reality (AR) is a technology that allows users to interact with virtual objects in the real world. We think AR will become increasingly popular in marketing, as it allows businesses to create unique and engaging experiences for customers.
For example, you can use AR to create an interactive display that shows how a product works or to let customers try on clothes and accessories in a virtual changing room. This year, Apple released its own AR platform, ARKit, which will make it easier for businesses to develop their own AR apps.
Blockchain is best known as the technology behind cryptocurrencies such as Bitcoin, but it has many other potential applications in marketing. For example, blockchain could be used to create immutable customer profiles that can be shared securely between businesses or to track the supply chain of products from manufacture to purchase. We think 2022 will be an important year for blockchain in marketing as businesses start to experiment with its potential uses and applications.
Social media influencers are people with large followings who can promote products and services to their audience.
We expect businesses to continue to use social media influencers in their marketing efforts, as they can be extremely effective at reaching larger audiences.
Storytelling is a powerful tool for marketing products and services. When done well, it can engage customers and help them see the value in what you’re offering. One way to engage customers with story-driven content is through visualisation.
Story-driven content visualisation is a specific type of product marketing visualisation that uses data visualisation to tell a story about the product, rather than simply communicating raw data.
Visualisation can take many forms, from infographics to data visualisations to simply telling a story through images. Whatever form it takes, visualisation can help customers see the value in your product or service and understand how it can benefit them.
Here are some tips that will help you build a product marketing strategy that works:
You can’t expect to create an effective marketing plan without knowing what your competition looks like. If you know their strengths and weaknesses well, you’ll be able to identify where you fit in the marketplace and what areas of your product will appeal to customers.
The "marketing mix" refers to the combination of elements that make up your product marketing strategy. These include four basic P’s (product, price, place, and promotion). In this case, "place" refers to the placement of your product in stores and other retail environments. To build a successful marketing mix for your product, consider each element carefully so that you have a strategy that will work for your business.
It is one of the most important things you can do for your product. It helps you understand the need for your product, why people will buy it, and who they will be. This can be done through surveys or focus groups. The information you gather will help determine the features of your product, which in turn convey the message that you want to send. When you promote your product, you can use this information to create an image that matches what people want to see in your product.
This is one of the most crucial aspects of any successful marketing campaign. If you don’t know who you want to reach, how can you expect to find them? If all your clients are male engineers between the ages of 35-45, then don’t try to sell a new line of women’s jewelry!
Find out what demographic (age, income level, race, etc.) is most likely to be interested in buying your product and make sure all your advertising and promotion appeals to them. Also make sure that all the people working on your campaign are aware of who their audience is so they can be dedicated towards finding it.
Product marketing has always been an important part of any business. It’s the process of creating and delivering messages that promote and sell a product or service. And as we move into the future, product marketing is only going to become more important.
Gluu can help you launch a product, manage its digital marketing and bring results through it. Reach out to us today!
Phone: 020 3500 2602
Email Id: info@gluu.co.uk