How to Perform an In-Depth Content Gap Analysis?

A content gap analysis is an evaluation of the content on a website or blog to determine what topics are not being covered, and then create content to fill those gaps.

If you've been feeling like your blog content is lacking, or if you're struggling to come up with new ideas, it may be time to perform a content gap analysis. This process can help you identify the topics and subjects that are most important to your audience, as well as the ones that you're not covering enough. By doing a content gap analysis, you can fill in the gaps in your existing content and create a strong strategy for future blog posts. Here's how to do it:

How to Perform an In-Depth Content Gap Analysis?

Take a look at your Google Analytics

A good way to start a content gap analysis is by taking a look at your website's Google Analytics data. You can see what pages are getting the most traffic, and then look at the keywords that people are using to find your site. You can also use BuzzSumo to find the most popular articles on specific topics.

Analyse your current content

  • Analyse your traffic sources: Which sources are sending you the most traffic? This can help you determine which topics are resonating with your audience.
  • Analyse your top-performing content: What are the common factors among your top-performing posts? Is it the type of content (blog post, video, infographic), the tone, or the format? Try to replicate what's working well for you.
  • Take a look at your engagement rates: How does your audience interact with your content? Do they share it on social media, leave comments, or subscribe to your blog? Pay attention to what gets people engaged and try to reproduce those results.

Analyse Competitor Content

Assuming you want tips on how to analyse your competitor's content (as opposed to your own), here are a few potential methods:

  • Use Google AdWords' Keyword Planner tool. This will give you an idea of how much traffic certain keywords are getting, and based on that information, you can reverse engineer what kind of content is resonating with users.
  • Check out social media sites like Facebook and Twitter to see what kind of content is being shared most often. If people are tweeting or sharing a certain piece of content, chances are it's because they found it interesting or valuable in some way.
  • Finally, take a look at the actual content itself and try to identify any patterns.

Buyer Journey Mapping

The buyer's journey is the process that buyers go through when making a purchasing decision. There are three stages to the buyer's journey: awareness, consideration, and decision.

To map the buyer's journey, start by identifying your target audience. Once you know who your target audience is, you need to figure out what stage of the buyer's journey they're in. Are they aware of their problem? Are they considering different solutions? Or have they already made a decision?

Once you know what stage of the buyer's journey your target audience is in, you need to figure out what kinds of content will best help them move to the next stage.

Content Gap Analysis Tools

There are a number of great content gap analysis tools available, but our favourites are SEMrush, Ahrefs, and Google Trends. Each tool has its own strengths and weaknesses, so it's important to use more than one tool to get the most accurate picture.

SEMrush is great for analysing website traffic data and identifying which keywords your competitor is ranking for but you aren't. Ahrefs is fantastic for identifying backlinks - both the number and quality of links a site has. And Google Trends can help you see which topics are gaining or losing popularity over time.

Do you need to work on meta titles and descriptions?

Title tags and meta descriptions are important elements of SEO. Title tags are used to tell search engines what your page is about, and meta descriptions are used to give a brief summary of your page's content.

However, there is some debate over whether or not these elements actually play a role in improving your ranking. Some believe that they help to improve click-through rates, while others argue that they are not as important as other factors, such as keyword density.

The truth is that there is no definitive answer, and the best course of action may vary depending on your individual website. However, it is generally agreed that both title tags and meta descriptions are worth considering when trying to optimize your site for search engines.

To sum up:

Conducting a content gap analysis is the first step to filling in those gaps and improving your website’s SEO. By understanding what your current website lacks in terms of both content and keywords, you can begin to target specific topics that will attract more visitors to your site. If you need help conducting a content gap analysis or implementing any of the strategies we’ve covered today, contact us for assistance. Our team at Gluu is here to help you improve your website’s SEO so that you can start seeing better results from all of your marketing efforts!

Phone: 020 3500 2602

Email Id: info@gluu.co.uk