In a world where people are increasingly distracted and overloaded with information, brands that can create an emotional connection will be the ones that stand out and succeed.
To create an emotional connection, brands must focus on storytelling and creating experiences that customers can connect with emotionally. They'll also need to focus on building trust and credibility, so customers feel like they can trust the brand to deliver on its promises.
Let’s look at some of the branding trends that we believe may change the world of business management in the coming year.
A socially responsible brand considers the environmental and social impact of its business operations and strives to minimise that impact where possible.
Do your research. Before you launch any kind of social responsibility campaign, it's essential to do your research and make sure you understand the issue or cause you're trying to address. This means educating yourself on the issue's basics and the various ways you can help manage it.
For example, in June (Pride Month), many brands create campaigns that support LGBT rights. This marketing type can help change people's perceptions and attitudes about critical social issues. By raising awareness and engaging consumers in conversation, socially responsible branding can help to make a real difference in the world.
Nostalgic brand marketing is all about tapping into customers' emotional connections to products and experiences from the past. By evoking positive memories and feelings, nostalgic marketing can create a strong sense of loyalty and affinity among consumers.
There are a number of ways to perform Nostalgic Brand Marketing effectively. One common strategy is to use traditional advertising methods, such as television commercials, billboards, or print ads, to promote retro-themed products or services. Another approach is to sponsor or participate in events that evoke nostalgia, such as classic car shows or heritage festivals.
By using clean and simple designs, eco brands are able to communicate their message of sustainability in an easily understood way. The green look reinforces the environmental message, while the minimal writing avoids overwhelming the viewer with too much information. This concise and straightforward approach is an effective way to get the eco message across without inundating people with technical details.
Communities provide a venue for people to connect around a shared interest or passion. They create a place where customers can interact with each other and the brand in meaningful ways. This creates loyalty and long-term relationships with customers that are more likely to stick around and be vocal advocates for the brand.
During the pandemic, people were going through times, and they needed support. Some brands like Apple, Tata and Microsoft played their part and build communities for people to connect and share values.
Furthermore, communities provide a way for brands to learn about their customers on a deeper level. Through listening to what customers are saying and sharing within the community, brands can gain valuable insights that can help them improve their products and services.
PR News, in their research, found that online content with amazing visuals gets 94% more views than those which don’t. Nowadays, visually appealing content gets more attention, like gifs, infographics, short videos etc. That is the reason why various B2C marketers focus on Instagram Reels to promote their brand’s identity.
The audience, whether B2B brands or B2C ones, demands content that is easy to digest in less time. It will be the cherry on the cake if it’s funny, emotional, and enticing. Many clothing brands today focus on generating memes and moment marketing as they play with people’s minds.
Micro-influencers have a significantly higher engagement rate than celebrities or macro-influencers, which means that they are more effective at reaching and engaging their audiences.
They tend to have more niche audiences, which can be extremely valuable for brands looking to target specific niches.
So, partnering with micro-influencers is generally more affordable than partnering with celebrities or macro-influencers, making it a more affordable option for many brands.
Some brands, like Nike, have successfully created a balance between digital and physical customer experiences.
Nike has created an engaging digital experience that allows customers to personalise their products while also providing a solid physical retail presence. This combination has allowed Nike to build a powerful brand and loyal customer base.
Other brands that have successfully created a balance between digital and physical customer experiences include Apple, Starbucks, and Amazon. All of these brands have been able to use their digital channels to engage customers and drive sales while providing a great in-store experience.
While we can’t predict the future with certainty, we are confident that these seven branding trends will emerge in 2022/23. Keep an eye on them and start preparing your brand now so you can stay ahead of the competition. Which trend do you think will be most important for brands to focus on?
We can help you create a social media campaign that will reach your target audience, craft an effective email marketing campaign targeting your customers, and even help you create landing pages and other content that will convert. In short, we can work with you to create a holistic and effective digital marketing strategy tailored to your specific business goals.
Reach out to us at:
Phone: 020 3500 2602
Email Id: info@gluu.co.uk