Marketing Automation-The Future is here

Marketing Automation has been liked by many businesses. As per the research done by Emailmonday, between 2017 and 2018, most B2B organizations (58 percent of them) wanted to begin utilizing marketing automation to develop or grow their businesses. The individuals who don't, which is far less, are absolutely falling behind.

Not even 50% of marketers are, as of now, utilizing Marketing Automation, however, this innovation can possibly change their approach to marketing—and immeasurably develop their ROI on several campaigns.

Marketing automation is an excellent technology that lets a business to do three crucial things, which are -

1. Behavioural-based tracking, or being able to examine each individual’s interaction with a brand’s marketing;
2. Using that information to automate personalized marketing experiences, and
3. Being able to connect those findings or results for developing different revenue opportunities for the business.

Various marketers automate repetitive tasks like - social media posting, email marketing, and even ad campaigns. You know it is done not only for the sake of efficient results but also to provide a more personalized experience to their customers. The technology of marketing automation makes these responsibilities easier.

Importance of Marketing Automation

Marketing Automation has greater possibilities in the coming future. The best part about this innovation is that it executes the strands of business in a refined way. There are a plethora of vital reasons telling the significance of automation processes, some of them are -

Lead Generation

In this modern era of automation, generating leads, and managing them has become quite easier. Marketers can use lead generating software for their website, can integrate various applications, and also add features into your mobile app. Some of the automation are as follows -

• Add a chatbot to a website with a certain conversational flow intending to generate leads. Marketers can start with a greeting and explain the product, etc.
• By connecting Instagram with Salesforce, marketers can automatically send new leads from Instagram to their sales team and help them to further facilitate the process.
• Setting up of Twilio- Google Sheet integration used for updating the information of every call like location and number to generate leads.

Also See: What Is Guerrilla Marketing?

Social Media Management

Well, every marketer is aware of the fact that the digital era is expanding, the amount of social media channels where a marketer can market their brand in different ways has increased rapidly. It has become tough for the marketing team in keeping track of all the platforms, maintaining the record of generated leads, and taking follow-ups. But because of market automation, businesses can successfully operate social media channels and turn the generated traffic into satisfied customers.

Lead Nurturing

Lead Nurturing is very essential in order to turn them into buyers. But, with all the hassle, sometimes it becomes difficult to track all the leads. But many of the tasks can be automated by integrating the different applications. Like -

• Incorporate HubSpot CRM with Microsoft Teams to not miss any lead follow-ups as each time when adding a contact to the HubSpot list, the team will receive a message.
• Link Zoom webinar registrants to MailChimp for an automated follow-up procedure after the webinar is organized.

Conclusion:

Marketing automation holds a major responsibility of decreasing the workload for a business. It contains various procedures, such as machine intelligence and artificial intelligence. Marketing automation records the behaviors and interactions of individuals opting for your products and services. It helps to redefine your working strategies and improves brand value. It oversees workflow and project management.

A benefit that marketing automation delivers is that it enables us to tackle competition. With modern and reasonable technology advancements, marketing is blooming. Marketing automation operates revenues and marketing methods or strategies. This technology always helps your organization to come up with amazing creative plans. Marketing automation helps in adding more value to the company's operation. Exceed your opponents and become notable in your business line.

Also See: 4 Ps Of Marketing