Digital Marketing – A Boon Or Bane

What is Digital Marketing?

Digital marketing is a broad umbrella term that consists of various techniques, tools, and technology to connect with the customers for the marketing of products or services through digital technologies, mostly the Internet.

DIGITAL MARKETING

Digital marketing Effect on Online Business

Digital marketing is a revolutionary way to strike communication between the consumer and the organization. Today is the era of digital marketing, and with each passing day, there are more and more of business or firms getting in the digital sector. With the help of digital marketing, there is an exponential increase in the customer reach; thus, there is a whole new level of success. However, in spite of all the benefits, there are few limitations of digital marketing also. Importantly digital marketing can reach to the customers that have an Internet connection but not the ones who are not connected with the Internet.

1. Digital marketing provides the most innovative and a creative mode to sell products online and the customer gets aware of the products and is exposed to the brands. The product is being advertised, and at the same time, you can connect with the fellow users of the products and thus get a better understanding of the product. However, the problem is that the digital world is getting saturated with virtual data and stepping out from the crowd is a tough job, and the level of competition is very high. Thus the risk of getting mixed with many other brands in the virtual brand is a way too high.
2. There are many technicalities involved in the digital marketing world like SEO, SEM, CPM, CPA, CTR, SERP, Impressions, Domains, Viral Marketing, and many more such words. Also, with the understanding of these technical words, it requires the understanding of the computer. Thus sadly, in spite of all the benefits, it is not everyone’s cup of tea. However, the traditional method requires no such technical understanding; the only skill required is to charm others and convince the buyer to buy the product or service.
3. Finances and money are critical factors for keeping any business afloat. Digital marketing is customer-centric that it is meant only for the consumers who are interested in the campaign for the said product. However, in the traditional approach, the case is different. The campaign is viewed by the ones who are not interested in the product, and thus, it involves much wastage. Also, many social media platforms can be availed free of cost whereby the person can promote the product or service for free of cost. These activities require much of time, and thus another resource that is time is involved here.
4. Digital marketing gets your product exposed to many viewers from different parts of the world, and this can also lead you to a situation whereby any group or individual can negatively affect your product. At times customer may consider it as fraud due to lack of social trust or as a part of a negative campaign, and this can affect the brand image adversely. Also, the consumers often get overwhelmed with so much information available online that they block the campaign, and thus, the whole campaign gets disrupted.

Digital marketing is unavoidable, but then like other means of marketing, it has few limitations also and overcoming these limitations is not easy and requires efforts and understanding of many terms. It is very tricky to comment on Digital Marketing as a boon or curse. It is not a black or white statement instead involves many considerations so rather than putting it as boon or bane, we need to get ourselves more aware of it and use it for our benefits. Instead using it along with the traditional method of marketing will be in the maximum benefit for the company.

The game-changing plan will be using multi-media campaign and to employ different online programs as per the needs and requirements of the customer.