We live in a digital age where the internet has become a crucial part of our lives. Google searches have become the first place that we visit when we need answers to anything. Over half of the global population or 3.8 billion people use the internet each day (ardorseo.com) and almost 93 percent of the online experiences begin with a search query.
Facts don’t lie and considering the above stats, owning a business website and email have become the core of every successful business. Here we will be discussing “why you need a website and email for your business”
Online presence has become a new norm for businesses to look more professional and appealing. In fact, in 2018, 75 percent of people consider making online judgments on a company’s credibility based on the website design(bluecorona.com). In today’s world, a website is considered as the first point of contact between the customer and business. While a new customer visits a business website, subscribing to email is the first step towards building a long-term relationship.
When a customer has gone through your website and subscribed to you, website and business email come in handy to engage with your customers. Most of the websites now use AI chat bots to answer frequently asked questions by the customers. Also, you can showcase your products and services in a detailed manner on the website while you leave an option to ‘Contact Us’ to clear further doubts a customer may have.Emails can send to further collect data from customers by asking them to fill out forms containing questionnaires, reviews and more.
In this digital age, website and email are tools to build trust digitally without the need to meet face to face.
According to LSA’s April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses.
As discussed earlier, half of the world population is using the internet everyday, a business website makes it easily accessible by all the netizens. Moreover, once it starts ranking on the search engine, it is the easiest way to attract new customers. 93% of online experiences begin with a search engine(bluecorona.com). Sending newsletters via email to potential customers is another way to attract customers while they are still doing market research for other available options.
One of the ways to gain customer trust is to show them your past work and experience and the best way to do this is display reviews and testimonials on your website. From text testimonials to video testimonials on your website can be a great way to gain trust.
Sending emails to your customers is very helpful in keeping the customers up-to-date with the latest happenings of your business. Inform them beforehand about new product launches and use the website to display those services.
Blogs are a great way to educate as well as engage with customers. It’s not always good selling that attracts customers, instead great content on your website can attract interested individuals who can then turn into customers eventually. Bluecorona .com suggests that, ‘75 percent of B2B buyers say digital website content significantly impacts their buying decision, and 62 percent say they can finalize their purchase selection criteria based on a website’s digital content alone.’
Many think that they have had a successful business venture until now without a website so why do they need one now?
Well, it is quite simple that businesses need to adapt to the changing market trend and if not now, soon they will find that not having an online presence is backfiring them as more and more of their customers are trusting online platforms and migrating there.
So, why wait, all it takes is a few hours and your business will be up and running online soon.