In the mid-2010s, social media was still a new thing and brands were all the while attempting to sort out a way to utilise social media viably. Brands have the opportunity to present pretty much anything on any platform and still get thousands or a huge number of shares and likes, offers, and followers.
But, now the time has changed for social media marketing, as that time it was new, energizing, and extraordinary. It opened up a universe of opportunities for brands, content makers, and normal individuals. You know many people still don't know how it works and that is the thing that made it intriguing.
Many brands also don’t put any sort of energy and interest into their social media marketing and post anything at any time without understanding their target audience’s taste and behaviour. However, there are multiple opportunities for their brand image to pull in another crowd of devoted followers who are infatuated with your item or service and inform everybody they know related to it.
One very famous way to present yourself confidently in front of your audience is to leverage the Social Media Takeover strategy. It's a reliable technique utilised by Fortune 500 firms.
A social media takeover is basically a type of influencer marketing. It means hiring a person to promote your brand yet not totally focusing on it. It's frequently used to expand the brand image, give some amusement to the target audience and give fascinating content.
As per Statista - In Q1 2020, 420 billion users are engaged on multiple social media networks and the Global Web Index study says 54% of social browsers come on social media to check products, so why not leverage this opportunity and help them see the right and useful content. Here we have talked about the amazing advantages of social media takeover to improve brand image and organic traffic.
Also See: Analysing Social Channels To Better Understand Your Audience
Social media marketing is about genuineness and tied in with building a relationship with your client such that causes your brand to feel relatable like an individual. Somebody come on social media as a way to make connections with their family members and friends, their #1 superstars, and their #1 brand. Picking an influencer that is an ideal choice for your brand; are an amazing method of exhibiting to your targets that you comprehend what they need.
Collaborating with an influencer with a quality crowd base is an incredible method to position your brand before individuals who can be your future customers. They don't need to be superstars like Priyanka Chopra or Harry Styles. They can be influencers with only a couple thousand followers known as miniature influencers, and you shouldn't disparage their worth, as long as they are identified with your niche.
It's not simply for new brands. Big brands dispatching another line of products or services can also take advantage of this method.
Also See: Social Media Calendar - Streamline Your Social Media Strategy
Making content is costly as well as a very time-consuming task. Influencers are experts at making top-notch content. Social media takeovers are an extraordinary method to use that ability and content. For what reason would you pay a cameraman or a photography studio countless dollars when you can hire an influencer at a much lower cost?
User-generated content delivered by influencers is an extraordinary method to reliably source great content. It's photographs and text that have been demonstrated to be best for your followers. At the point when the takeover ends, you'll probably be left with some unused content and photographs that can be used again.
Social media takeovers are a demonstrated methodology to expand your brand image, acquaint your brand with new followers, source top-notch content, and build trust.
If you need any help with the social media takeover strategy, just contact us and let our experts handle it.
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Also See: Brand Positioning Strategy