For your happiness, let’s believe you know the nuts and bolts of copywriting (though it’s one of the most difficult tasks). Compose a convincing headline, know your targets, make it catchy, track down your unique selling proposition, keep the copy clean, and so on.
You’ve worked hard and made a copy that you think will bring better engagement. But there’s one question that constantly triggers your mind “Will this copy work?”. Copywriting is subjective and many people would say that nobody can judge whether it’s a good or bad copy.
This blog is not like “Hacks, Tips, & Tricks” which many copywriters love to read but doesn’t get any results. To be honest, these tips & tricks are useless because they might work for you but not for me.
Instead, we’ll be mentioning some questions that will help you judge whether your copy will work or not?
When the target audience peruses your piece, are they inclined in – "ooh, that is interesting, let’s check more!" – or are they curling their lips? The best way to discover is to do copy testing research, place your copy before individuals you're marketing to, and figure out how it lands.
The go-to tool for this is Qualtrics XM that empowers you to test your copy with your objective clients. Add your link or text over there and you’ll see how your audience will perceive it.
"In case you were a target individual, would you want to see more?" Explanation and feedback are not required in this framework. Commentators are just to tell their gut reaction after they read the copy for the first time.
Ask these people to rate the feature on the 1-4 scale, and calculate their ratings and analyse the results. Also, if they have any suggestions, feel free to try them and note down the ratings.
Sometimes, the analysis of poor copies also helps you to improve the current one you’re curating. All you have to do is analyse the webpage’s site behaviour.
You can use tools like Heatmap and Mouseflow to see what numbers of visitors are scrolling and trying to learn more.
Share the copy with a couple of target individuals. In the case that they don't comprehend it initially, in around 5 seconds, it won't work. Try not to play with body copy. Make your copy more understood and direct. Explain your offer. Give direct requesting guidelines.
In a copy, you should never talk about things in the first-person language, “I”, “we”, and “Our” as it doesn’t leave a good impression on the reader’s mind. They feel that you’re hard-selling your products/services.
Converse in a second-person manner to your audience. Mark the parts red where you feel that you’re talking about yourself and then mark those parts green where you feel that you’re addressing them. If the copy appears more green, go for it.
When you have the traffic for it, remember to do the A/B split test.
At each point in this interaction, novel thoughts for improvement will come. Don’t let them squander. Test new headlines, add clearness to offer and incorporate new revelations about your buyers.
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