‘Content is the King’ is a pretty common buzzword in the digital Marketing landscape and those who understand the real meaning behind the true meaning of this phrase are the real value generators for their clients. The contentmarketinginstitute defines ‘Content Marketing’ as:
“Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
However, as easy as it may sound, the content marketing world is a difficult terrain to walk on since it takes time to create and built valuable content for your customers that they love and enjoy engaging with on a regular basis before they finally turn into your customers. This is the one reason why many marketers aren’t really content marketing fans but again without offering ‘value’ marketing is like a hit and trial game where the chances of winning are limited.
Let’s take a dive into this content marketing world and explore why it is a core marketing practice that can’t be overlooked:
There is a general myth surrounding the content marketing world and even experienced marketers (including newcomers) put blogging at the heart of their content marketing strategy.Yes, blogging once used to be the most important part of any effective content marketing strategy but times have changed now. Content marketing is no more limited to blogging now. Here are some of the key elements that constitute an effective content marketing strategy now:
Each one of these elements has a role to play. From the awareness stage to leading a prospective client to the decision stage when he/she finally becomes a customer of a service, every content marketing mentioned above is equally important.
Confused what we are talking about?
Well, let’s shed some light on the three stages of a buyer’s journey then.
Also See: Best Digital Marketing Blogs To Follow
A typical buyer journey consists of the three following stages and at each stage, content marketing plays an indispensable role:
Pic credits: Hubspot
The ultimate goal of every marketing strategy is to convert leads and generate revenue. However, these are the most difficult tasks and require time, effort, and long-term planning. Here are some of the reasons why you need content marketing:
While digital platforms have taken over the traditional marketing channels, the value of content (words, ads, etc.) still remains the same. And content will continue to play a crucial role of any effective marketing strategy with the core focus to grow your business while you continue to offer value to your customers.