5 Surprising Myths of Marketing Your Business Online

Now that you've decided to go online and build your website, you just need to show it off to the world. You'd prefer to carry out a digital marketing system, yet where do you begin?

5 Surprising Myths of Marketing Your Business Online

With regards to digital marketing, there are different "highways" you can take, all with their advantages and disadvantages. But, be mindful so as not to be baited down some unacceptable path. You must consistently know about marketing myths and misinterpretations.

Without further ado, let’s dive in.

Myth no.1: Being Tech savvy is essential for digital marketing

It is no surprise that reading, writing and editing codes do help you in enhancing digital marketing work but there are many top digital marketers who are excelling in this field without even having an IT background.

There are many prospecting and website building tools available in the market that help you build, design and post content on your website. So, being tech-savvy is not required, but understanding search engine analytics, website crawling method, and content targeting, etc., is a must.

Myth No. 2: SEO doesn’t work anymore

Well, the statistics show something else because, As per Hubspot: 70% of digital marketers noted that SEO is better than PPC for generating sales whereas 61% of B2B marketers believe SEO and organic traffic bring more leads than any other marketing strategy.

Search engine optimisation is vital for your business' prosperity. For better SEO,

  • Begin by setting up your business on Google My Business (GMB).
  • Search quality keywords relevant to your business.
  • Writing detailed content with in-depth insights containing the right keywords is excellent.
  • In the event that your website isn't optimised for mobile, it's likely an ideal opportunity to do it.
  • A local business must have a website that is optimised for local search results.

Myth No. 3: Taking business online is costly

Undoubtedly, when you'll take your business online, it would require an investment of time and money to drive results. Most platforms permit you to set a budget and make bids inside that budget. When you're not content with the outcomes you're seeing, you can undoubtedly make acclimations to the amount you're spending, or use AI to boost your budget for a specific objective. What's more, numerous different parts of digital marketing are either free or come for a minimal price.

Outsourcing to a renowned digital marketing firm can positively help remove some work from your plate, saving your active time and saving you the expense of employing somebody full-time.

Myth No. 4: Updating website and content doesn’t affect much

Nowadays, Search engines keep on updating their search algorithms and ways to create content. It won't take much time for your website to get lost in the ocean of other outdated sites. Google cherishes new content and is consistently adding new updates.

SEO is principal to any websites' prosperity and without it, you can see your rank going down on search engines. Doing this will likewise assist you to remain aware of everything with the always-changing algorithms Google likes to add.

You should know that Neil Patel has three full-time employees that update close to 90 posts per month, just for better optimisation and relevant information for his audience.

Myth No. 5: Bad comments on social media post is a wrong sign

Brands think that it's a shame about getting negative comments on different social media platforms but they don't see the opportunity behind it.

Despite the fact that it's anything but the engagement you were expecting, you can positively transform by basically replying to the comment with a useful and smart answer. Add a possibility for them to reach you by calling or messaging you to solve the problems they've faced with your product or service.

To sum up:

Digital marketing can be complex however exceptionally fulfilling. Algorithms are ceaselessly updating making a list of difficulties for your online presence. You need to address every problem and pay zero attention to myths.

The five myths we have referenced in this article are just the tip of the iceberg. There are endless marketing judgments that get covered with bogus data, so it's best to ensure you do your research before you start your digital marketing venture.

Gluu is a leading social media and digital marketing service provider in the UK, get in touch to get the best results for your business.

Phone:

020 3500 2602

Email Id:

info@gluu.co.uk

Also See: Analysing Social Channels To Better Understand Your Audience