Last year was a mess for everybody and especially businesses. Many businesses no matter how small or large scale they were, moved online and focused on video marketing.
Video marketing is becoming famous day-by-day. It has been considered a very powerful method to communicate with modern buyers in the digital period. Videos are everywhere. They are the most liked and preferred type of content on every single online platform.
Everybody can agree with the fact that videos transfer information quickly and more effectively.
You should start using video marketing to get more engagement and enhanced conversion rates. Below we have stated interesting video marketing trends awaiting us this year.
#1. Live Video Streaming
Sociabakers in their Q3 2020 Trends Report stated that Facebook Live is one of the most engaging formats on the platform and the very same report also mentioned that live video is a very less used content type.
The audience loves to interact with their favorite influencers and brands on social media. Instagram and Twitter are also not behind in this race. People get excited when these brands reply to their comments on their live streaming.
#2. Animated Explainer Videos
The animation is liked by everyone as they are smart, witty, appealing, and more informative.
Nowadays, many companies have started leveraging animated explainer videos for their marketing purposes like - launching new products or services, educating customers about those products or services, and more. For example - you can check the McDonald’s going tech video on youtube, it is a simple video with beautiful animations.
Also See: Viral Marketing - How Effective It Is?
#3. Shoppable Videos
A big trend is the introduction of shoppable videos. With a shoppable video, you can directly buy a product or service by clicking on any spot of the video. You can find this feature on Instagram for business, Youtube ads, and other apps.
Now, you don’t manually have to search for the products you like on the internet, with a click on the product, you can make a purchase.
#4. Cross-Posting and Repurposing
Have you ever noticed that a brand often posts a short video on their social media pages and the full video on their youtube page? It is called cross-posting and repurposing because on social media nobody has the time to watch a 15 minutes long video.
Brands transcribe the video and put the content on their website for SEO purposes, post the original long video on youtube and short videos are posted as vertical videos, quote cards, and memes, etc., on social media platforms.
#5. Vlogging is getting more famous
Vlogging was already popular among youngsters but now it has expanded and people of every age group have started watching vlogs of their favorite artists.
Companies now have their accounts on YouTube. Here they share their product or services-related queries and updates, and behind-the-camera scenes, etc.
#6. Micro Videos, like - Tik-Tok and Instagram Reels
Tik-Tok and Instagram have undoubtedly helped numerous small businesses to scale their business. They are now able to engage and capture their audience’s attention with their small entertaining video.
With the use of these platforms, you can update your audience regularly without making any big investments. You just need a good camera phone to record and post it on your page.
Also See: Marketing Trends 2021 - An Overview
Videos can never go out of style. This blog has talked about just some of the trends, people are going to experience more this year. As a marketer, it is your duty to learn the technique of video marketing, because if given choice many consumers will prefer video content over other different types.