The world is suffering and so are businesses all over the world.
The COVID-19 which started back in December 2019 in the Chinese city of Wuhan has now become a global pandemic engulfing over 4 million people. Cities are closed, people are locked down in their homes, businesses are suffering and the global economy has been left shattered. Governments all around the world are doing everything they can to help their people, businesses and economy.
Even though we can’t predict how long the pandemic will continue to affect the world, we can always hope for a better tomorrow. So today we have decided to give you that ray of hope by sharing a few business success stories during the times of the ongoing pandemic after all every cloud has a silver lining.
CareSignal is a remote patient monitoring and engagement platform based in the US that helps identify risks in real time. As the ongoing pandemic forced the team at CareSignal to cancel events and forced people into their own houses due to the lockdown, they realized the need for healthcare solutions amid the Corona virus havoc. Within a week they launched a free text-based app that assists in getting location-based outbreak resources and conveys CDC guidelines to communities and patients thereby providing COVID-19 education. The app is named as COVID companion.
CareSignal responded to the customers’ needs and has made a name for themselves during the pandemic.
Horderly is a New York based professional home organization company that specializes in decluttering, organizing, and unpacking. While social distancing and lockdown restrictions made it impossible for members at Horderly to visit houses, they decided to offer value to their customers via digital platforms. They recognized that more free time at home meant more time to better organize their place. They introduced a virtual organizing platform, offering multiple packages to assist their customers.
As more and more people stay at home, Netflix subscription has risen immensely. While rivals are facing production issues, Netflix has a deep back catalogue filled with original content in abundance. What makes the streaming service stand out during the outbreak is the volume of its catalogue which is almost scheduled for the year.
The recent Netflix show Money Heist was an example of how Netflix’s already produced and scheduled shows are helping the streaming service grow even more during the lockdown. Netflix is expected to add 7.5 million global subscribers in Q2.
Tultex is an apparel brand that understood the need of the hour pretty well and used its capabilities and materials to produce washable face masks for professionals in the healthcare industries. They also understood their social responsibility and took a step forward to help while they inspire other businesses. Even during the crisis they have left a mark and will continue to inspire others for ages to come. This chapter has only added to the success of the brand which has continued to grow and thrived for almost a century.
They have shown that success is not only about profit but stepping forward to help in times of crisis.
Activision Blizzard launched Call of Duty: Modern Warfare back in September and quite similar to the Netflix story, they have witnessed a sale of around $1.52 billion during the first quarter of 2020, owing to the lockdown restrictions that has helped in capturing the attention of gamers all over the world.
Tough times are always there but ‘adaptability’ is what that has helped homo sapiens survive. Same goes with businesses facing the consequences of the outbreak. They need to realise the importance of adapting to the situation and then acting accordingly.