6 Ways to Build Brand Authority With Content Marketing

Building brand authority with content marketing may sound easy in theory, but in practice, it's not always the case.

Your content should be useful for your business and you should create it at a regular pace to keep your audience engaged. Why?

Audience engagement leads to higher customer conversion rates, which yield more profits for the marketing campaign's longevity; so you know making content is worth it!

6 Ways to Build Brand Authority With Content Marketing

We'll be looking at six ways to make your business stand out in the digital world and establish yourself as an industry leader. Content is king, so let's get started!

Address your target audience’s pain points

  • Find out what your audience needs, rather than what you think they need. Determine their pain points and find topics that address those areas of concern--this will help soothe reader frustration and strengthen the loyalty to your business.
  • Ensure your content is searchable using keywords in order to get it seen by searchers so that people can find it when they are looking for solutions or information related to your industry.
  • Incorporate strong calls-to-action in every piece of content you produce, which should be directed towards the goal of increasing conversions on lead generation forms.

Produce newsworthy reports and surveys

A research or survey helps to generate awareness and interest in the topic. When people see that there's new, relevant research being conducted in the field, they're more likely to want to learn more about it and explore how they can apply it to their own business.

When decision-makers see that there's credible research backing up, they're more likely to take it seriously and consider allocating a budget towards it. It generates buzz and publicity for your company, which can help to attract new customers and boost sales. Finally, it establishes you as an industry expert, which can help you stand out from the competition.

Feature reviews, case studies and other proof of expertise of your brand

There are many reasons to highlight reviews, case studies, and other proof of expertise of your brand. For one, it can help build trust with potential customers. Having third-party verification from people who have actually used your product or service can be incredibly powerful.

First, reviews and case studies provide social proof that your brand is credible and reliable. Potential customers are more likely to trust a business that has been endorsed by others.

Second, reviews and case studies can help you attract new customers. When potential customers see that your business has received positive feedback from others, they're more likely to be interested in learning more about what you offer.

Let an influencer do the work for you

As brands in any industry battle to establish their credibility in the eyes of consumers, influencer marketing acts as a perfect adjacency tactic. By collaborating with local influencers in industries related to your business model, you set yourself apart from everyone within your field.

Businesses are able to fully address unique customer demands while also extracting unique insights that contribute to research and development efforts.

For example: Brightcove's success is partially attributed to the bold campaign it launched last year where they created partnerships with popular YouTube vloggers-from taking part in collaborative videos for its sales force management application Jumpstart Studio. Brightcove used these all-important advertising opportunities as a way of facilitating customer engagements on social media sites such as Instagram and Youtube.

Do guest blogging

One of the most popular ways brands improve their brand authority is by guest posting on other blogs within their industry.

When someone posts content on another website with the express purpose of increasing social media engagement and search engine rankings for their own organization, it's called guest blogging--which can be either "sponsored" or "organic" (non-sponsored). The desire behind this practice is to boost traffic through quality content and enhance SEO opportunities.

For example, Evernote's CEO Phil Libin is a guest writer at TechCrunch, sharing "in the background" and direct insight of experience of promoting an iPhone application. This post was a stunner for some individuals, as it shared some really great details.

Give free resources

By providing high-quality resources for free, businesses can show their audience that they know what they're talking about and that they're serious about helping their customers learn more. This can help to forge stronger relationships with potential customers and encourage them to do business with the company in the future.

If someone downloads a branded ebook, free template, using your automated invoice or white paper, for example, there's a good chance that person will be interested in what the brand has to offer and might even become a customer down the road.

To sum up:

In order to build a strong brand, you need content that is consistent and trustworthy. We can help. If you have any questions or would like more information about how we work with brands, please contact us today!

Contact us today!

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