One of the most valuable assets for any business is customer satisfaction. Satisfied customers are more likely to come back and recommend your business than unhappy customers. One way to keep your satisfied customers coming back is by providing excellent customer support.
As a business owner, you know how important customer support is to your success. But did you know that it can also be a great way to build brand awareness? The key is making sure the customer has a memorable experience and feels like they're being heard. Customers will always remember their first interaction and if they had an experience where they felt like they were taken care of, more often than not they'll come back again!
This blog post will teach you how to build brand awareness using customer support!
You've probably heard of chatbots- those artificial intelligence programs that can answer your customer service questions for you, but it turns out they might not be the best tool to use. Chatbots are great for many things, but according to a recent study by Salesforce, 60% of people want a human on the other end when they contact an organization with a complaint or question.
Why? Well if your bot is just programmed to say "I'm sorry I didn't understand" and then offer no further help after that, chances are good that's all you're going to get from them too. That means customers have been conditioned into thinking that if their problem isn't being taken care of quickly enough or at all by one piece of technology.
Wouldn't you like to know more about your customers and their thoughts on your product or service? You can do this for free by using review websites such as Yelp.com, Google Places, and Facebook.
A study by econsultancy.com says that 61% of buyers read online reviews prior to settling on a buy choice and more than half of individuals check surveys prior to recruiting service-based organisations. Review sites are a great way to find out what people think of your products or services before they buy them because it is the best indicator of future success.
How can you make sure your customer service is aligned with the brand of your business? By understanding what types of customers are most likely to come in contact with you, and what their needs might be. Once you have this knowledge, it's easy to tailor interactions to meet these needs head-on. With a little bit of thought and preparation, you'll see that providing quality customer service is not as difficult as it seems!
The idea of self-service can be daunting to a business owner. It's a little scary to think about what the public will do without your supervision. Will they break something? Steal from you? Or worse, will they just leave and never come back after being annoyed by the lack of service? The good news is that self-service offers an opportunity for companies to build their brand.
When customers have an experience with your company that makes them feel valued, appreciated and respected, it builds loyalty and customer satisfaction. Self-service allows you to give customers more freedom in how they want to interact with your company while still maintaining control over safety or quality standards.
Customer support is an important part of building brand awareness because it keeps customers happy with the product or service that they purchase from your business. To learn more about how we can help improve customer experience through effective marketing strategies, get in touch today!
Email us at: info@gluu.co.uk
Call us at 020 3500 2602
Also See: Build A Messaging Strategy That Grabs Your Customer’s Attention