It's All About (The) Bounce Rate

Did you know that if your website is not receiving enough traffic or just isn't performing as well as expected, there is a metric called bounce rate? It is a term you've probably heard before if you're doing any kind of online marketing. But what does it mean? And more importantly, how do we fix it?

Bounce rate is a metric that measures how many people leave your website without browsing any other pages after landing on the homepage. It's often an indication of how interesting or engaging visitors find your site, so it's important for you to know what yours is and do something about it if necessary.

Don't worry about forgetting about bounce rates again - we'll cover everything from high-level concepts like "what does bounce rate even mean?" to more technical details like "how do I decrease the bounce rate?". By the end of this post, you should be able to explain what exactly a high or low percentage means for your blog topic. Ready? Let's dive right in:

The "average" Bounce Rate is about 50%

The average bounce rate has been stuck around 50% for years. But there are a few outliers with tremendously high rates, which is why that number can look so high. It's these anomalous sites that have the potential to tarnish your campaign's ROI because they don't provide a high enough quality experience to encourage visitors to turn into conversion-ready audiences

A site's bounce rate will go up as a result of any temporary or periodic fluctuations in traffic patterns related primarily to seasonal effects, sending too many emails, changes in the delivery of content due to analytics, etc.," according to Koozai.

The bounce rate of your site can depend on a lot of different factors such as industry and where visitors come from. For example, Custom Media Labs found that websites in their respective categories had completely different rates when it came to bounces; so make sure you're comparing yourself with other sites within the same niche group if trying to understand what is considered high-quality traffic.

Your site's sources can also dramatically affect how many visitors leave after visiting either temporarily or permanently.

What are the reasons people bounce from your site?

Essentially, when somebody visits your site but does not find anything they're interested in within the first few pages, it's common for them to bounce off. It feels like they've received their reward (a glimpse at your content) and no longer feel like there's an incentive to explore further.

• They couldn't find what they were looking for
• The site loaded too slowly
• It was difficult to navigate your site
• Your ads are distracting and push people out of the content on your website
• You have an outdated website design that needs some optimisation
• Your content is not relevant to their interests or needs

How can you decrease your bounce rate?

• The key to attracting readers and making them want to stay on your site is giving them compelling content. That can be anything from how-to advice, inspirational stories, or reviews of products. What matters is that you give people a reason to come back again and again.
• Clean design isn't going to keep readers coming back if they don't find it easy to navigate around your site's pages either. Your website needs a variety of navigational choices for visitors, including a search engine optimisation toolbar integrated into the sidebar or footer area that makes typing in keywords for websites less tedious.
• Additionally, if you're not promoting yourself through social media sites like Facebook and Twitter then it's time you do so!
• You can decrease your bounce rate by adding more engaging, relevant and/or enticing content to your homepage. Try to offer users the best possible experience they could get from what you're offering - and most importantly, try not to be generic!
• Instant feedback loops like Analytics can show you what's causing people to leave your site without visiting another page by enabling the "Exit Links Only" report.
• Heatmaps are an extraordinary way of perceiving how individuals utilise and communicate with your site. Particularly when you need to sort out why such countless individuals are bouncing from your page. There are way too many heatmap tools out there. Yet, our two top picks are CrazyEgg and Hotjar.

To sum up:

Bounce rate is a metric that shows the percentage of visitors to your site who leave after viewing only one page. As you can imagine, this data has many implications for digital marketers and webmasters alike.

If you are interested in learning more about bounce rates or how Gluu can help with your marketing strategy, please contact us today! Our team will be happy to provide insights on website optimisation and conversion strategies based on our years of experience helping clients succeed online.