6 Lead Generation Tactics that Work for Startups

How much effort does it take to establish a business and launch a startup initiative? The short answer is, "A lot." We know this from personal experience because we've been there. It takes an immense amount of time, energy and money to build something from the ground up. You'll need patience and determination to overcome obstacles along the way.

Generating leads is often one of their biggest hurdles with all these new options available at every corner. The best way though? It depends: some say making friends first will work better than others; while still others advocate building relationships through social media platforms like Facebook (and Instagram!).

6 Lead Generation Tactics that Work for Startups

Lead generation is the initiation of a consumer's interest or research into products and services from a business. It can be referred to as an action in which people distinguish themselves from potential clients for doing business.

Startups need to focus on the customer experience above all else. According to research, 73% of people rate their experience with a company more than just its products or services they offer if it connects well emotionally and shows that you care about them as an individual.

In this blog, we have talked about the six lead generation tactics you can use to fill your sales channel with inescapable customers.

Opt-in forms are a must!

The opt-in form is a great way to allow your customers the opportunity of sharing their contact information with you. This will make it easier for them in case they want more information about what exactly you’re offering or need assistance from.

Some companies are using opt-in forms to collect the email addresses of new customers. These contact lists can be used for CX purposes, such as sending announcements about discounts and promotions that might interest one's target audience most efficiently.

Create an amazing landing page

Making a mutually beneficial proposal for both you and your customer. Design a landing page that smooths out their customer journey.

A free eBook download in return for a prospective client's name and email address, for instance, is a tremendous method to bait them. Therefore, you can get their contact information and have possible clients "land" on your site. By aggregating information, you can make a significant contact list.

Feedbacks can build customer loyalty

Building customer loyalty is a difficult task that requires dedication and hard work. However, you can do it by taking feedback into account when making decisions for your brand.

Customer feedback is the backbone of any business. They allow you to improve and grow with your customers' needs, providing them with better experiences every time.

Run ads

Leads are the lifeblood of any business. They help you grow and maintain customer loyalty, which is critical for success in this competitive marketplace!

Paid ads can improve both revenue generation as well as user experience with their targeted demographics - all while generating qualified leads at an affordable price point that fit your budget perfectly.

Social media marketing: a powerful tool to obtain quality leads

It's no surprise that companies like Facebook, Twitter or Instagram have taken over our every conscious moment with their use in the modern world.

Social Media is not just about how many "likes" or followers you have, it's also important for finding new customers by building trust in your company through good reviews from satisfied clients that they will bring their friends with them when shopping at your store - this increases sales volume which means more money!

Stay away from Online Lists of Prospects

You might believe it's the easiest approach to start getting leads. However, you should really reconsider putting resources into a list of names and contacts from an outsider seller. There are a few explanations behind this:

  • The leads on paid listings are cold and actually not leads. They didn't willfully join to accept your updates. Therefore, a critical part of these individuals will likely not have a lot of interest in what you have to bring to the table.
  • These leads might signal your emails as spam. Moreover, it will possibly send it to the blacklist. It can sting any future email marketing methodology for your genuine expected clients.
  • Additionally, the information in the bought list might be outdated. Its review will cost you important time and the money you might have spent finding and drawing in qualified leads.

How can Gluu help your start-up?

Gluu is a leading digital and social media marketing company in the UK. our experts have years of experience in building brand awareness, driving organic traffic, creating engaging content and more that helps our clients to get constant revenue.

Email us at: info@gluu.co.uk

Call us at 020 3500 2602

Also See: Lead Generation: 7 Top Ways To Drive Better Performance In 2021